By Jenni McKinnon
Is your bounce rate high? Are users leaving your site after reading just one post? Encouraging people to stick around and browse your site can be a challenge.
In today’s Weekend WordPress Project we’ll look at how you can display related and promoted posts in WordPress, so when a user has finished reading one article they will be encouraged to read another… and hopefully another and another.
After all, the more engaged your visitors are, and the longer they take browsing your site, the higher the chance they will convert to a sale.
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With over 3,000,000 users, Yet Another Related Posts Plugin (YARPP) is the most popular choice for displaying a related content section on your site.
It’s popular because it accurately and automatically chooses relevant posts better than most other plugins which translates into higher click-through rates.
It has many customization options to be able to perfectly style the displayed posts with your current design. Display thumbnails with your links to boost your posts’ curb appeal to get more clicks or simply display links. You also have the option to show the articles at the bottom of the page or in the sidebar or to dispaly videos.
It’s easy to install and use. If you would also like to display post ads with this plugin, it’s an option in the Pro version.
Click here for more plugins...
