“We should rename SEO indicate relevance,” says Andy @Crestodia, the content chemist.”

The article below is an interview with Andy Crestodina. He is the Strategic Director for Orbit and he has provided web strategy advice to more than 1000 businesses over the last 12 years. Andy loves to teach web marketing, both as a public speaker and on the Orbit blog. He has written more than 170 articles on content marketing topics including SEO, email marketing, social media, and Analytics.

The “SEO is dead” parade marches on. Even some search professionals are now writing obits for their old friend. But search continues to thrive. It continues to drive traffic more than, well, anything. So what gives? For any given search, ten web pages are going to command page one rankings and earn waaaaaay more clicks than the gazillions of pages that follow. If you’re a content marketer, you’d love to see your next blog post on the first page of Google. How important is it to understand SEO? It’s crucial.

I’ll be straight with you. If you want to play last decade’s lightweight Google games, you’ve come to the wrong place. A pro like Andy Crestodina won’t indulge you.

However, if you want to talk about creating immensely useful content while executing a strategy to rank atop Google SERPs (search engine results pages), you’d want to listen to Andy, if you could. And you can.

Right now. Right here. I present my friend, the content chemist himself, with a full set of answers on how he gets his blog posts on the first page of Google and how you can do the same.

Full interview here.